Creative, commercial photographers.

Bringing the catwalk into your own home

April 21, 2010

Ever thought what it would be like to watch London Fashion Week in the comfort of your own home? Well, this is what your customers could experience when you produce a catwalk video or photo shoot to display your merchandise. How often have we heard complaints about ordering clothes through internet catalogues only to be disappointed when they arrive? The catwalk shows off clothes in their best light and the clothes are not only modelled, but the general flow of the clothes can be viewed via photographs or video as the model walks along the catwalk.

The secret of a good catwalk video or photo shoot is the photography of course and catwalk photographers know how to get the best out of the cameras they use. Some may use pocket wizards to get the angles they want. By placing the wizard at the end where the models turn and pose, a creative photographer can also capture the whole catwalk. Wizards will also trigger flashes to capture moments that will make the clothes look really special.

For most consumers now, the internet forms an integral part of the shopping experience and for many of us these days the printed page is just not enough. Interactive web videos are able to place clothes in context and show much more of the product, the material and the way it wears than any straightforward catalogue can do. Other types of interactive video, such as 360 photography, create the all round view to show your clothes off fully.

Interactive video web and 360 photographers in Leeds and Yorkshire will be happy to recreate the catwalk experience for your customers.