Creative, commercial photographers.

Catwalk videos are now in fashion

September 8, 2010

Catwalk videos are not just used at glamorous designer fashion shows. They’ve also become a regular fixture on fashion websites such as ASOS and Littlewoods as many consumers find this added feature a useful way to view the merchandise in action. Online shopping for clothes and other fashion items can be risky especially when you haven’t physically tried it on before buying like you would in a shop. Using catwalk videos enables the buyer to see how the fashion piece can be worn and how it hangs on the body before deciding whether to buy it or not.

Catwalk videos are generally easy to produce and provide a more interactive and engaging method to promote fashion products. As online video continues to grow in popularity, it’s not just fashion websites who are turning to this form of commercial photography. Whether it is cars, clothes or even gardening equipment, companies are now turning to web video as another method of promoting their products. Online video advertising has also recently exploded as it enables organisations to display their ads on the relevant websites where they know their target audience will be visiting. Online video ads also offer the added benefit of providing directly measurable results – something which is much harder to gauge from traditional TV advertising thereby providing greater value for money for the advertiser.

Yet whatever your online video requirements are, the commercial photographer in Leeds or elsewhere needs to ensure the video can successfully highlight and demonstrate the product features that static photography can’t achieve.