The work of the Creative Photographer
More and more brands are using creative imagery to promote their offerings – in advertising, brochure ware, packaging as well as online. After all, a unique or striking image is a great way to stand out from the competition and attract the eye of potential customers, whilst also visually symbolising what a brand stands for.
Whether it’s fashion, lifestyle, food, catalogues or product imagery, creativity can be applied to pretty much any style of photography.
Professional creative photographers have the ability to look at just about any object, scene or subject from a completely different perspective – whether it be from an interesting angle, unusual textures or an array of dazzling colours, to give photography a freshness and create interest for a brand from potential customers. Other techniques used by the creative photographer include incredibly fast shutter speeds to freeze fast-moving action, extremely slow shutter speeds for that wonderfully blurred effect, or getting up close and personal to even the most mundane object so they capture the minute detail.
While photo editing software such as Photoshop, is generally used by commercial (and amateur) photographers alike to perfect an image, for creative photographers it can often have quite different uses. Whether it’s to over saturate the colours so the image looks like an Andy Warhol artwork, or to remove the colour completely for that clean monochromatic effect, photo editing lets the creative photographer become a true artist.
One of the great things about photography is that it lets you experiment with your own creativity. However becoming a creative photographer in the commercial world takes many years of experience, specialist skills and the ability to appreciate and see the inspiration which exists all around.
If you’re running a business, then surely you want to create interest and increase the desire from your customers to buy from you. Using professional creative photography to promote your brand will help you achieve this.