Tips for successful catalogue photography
August 30, 2009
The photographs that feature products in a catalogue are of great importance. They are what can really grab the attention of a potential customer and can also give them a lot of information about what is on offer. This is of significant importance when you have products to sell.
Catalogue photography is a specialised area and a catalogue photographer (more…)
Photographing clothes in catalogue photography
August 28, 2009
Any form of commercial photography requires skill, knowledge, patience and the appropriate equipment. The photographing of clothes to feature in a catalogue can be particularly tricky. In order to be a successful commercial photographer that works efficiently with clothes and creates effective shots of them, you must work closely with a stylist in order to produce good results.
The first thing that may be considered when photographing clothes for a (more…)
New food photography book praised by critics
August 26, 2009
Food photography is a part of commercial photography that receives a lot of interest. Food photographers work all over the UK but most commercial photographers reside in cities such as Leeds and London. Many keen photographers would like to specialise in food photography but in order to be successful in this line of business, it is necessary to gain the appropriate knowledge and skills that are needed in order to create beautiful and effective shots of food.
There are many ways that the necessary knowledge and skills can be obtained. One tool that can offer assistance to beginners is a new food photography book that some photographers have reportedly been finding very useful. ‘Digital Food Photography’ has been recommended by many who are interested (more…)
Google’s commercial photography on UK places of interest
August 24, 2009
Google Street View service is proving highly popular with many people because they enjoy the information it provides and find it useful. Google Street View allows users to view particular areas in certain countries in varying panoramic views. It was initially only major cities included in this service but it has expanded further and further with more and more locations now included. The panoramic photography is successfully informing and displaying information about these areas. The photographs can give great detail and really help the users learn and explore the area on show. Google has now decided to take this one step further and is also adding photographs of different locations of significance throughout the UK.
A very unique photography tricycle has been created for this purpose. The tricycle has three wheels and weighs an impressive 18 stone. It carries the necessary commercial (more…)
Interactive videos play an important part in advertising campaigns
August 22, 2009
Advertising campaigns will include many different methods of marketing depending on the business being advertised and the market it is in. Recent research has revealed that online interactive videos are proving to be a highly effective and useful tool as part of an online marketing campaign.
Many companies now use interactive videos to attract and interest customers and many are getting great results from this. However, the majority of the interactive video users that were studied for this research stated that what they think is really important and what would be particularly effective is to add more interactivity to these videos. By doing this, they believe that potential customers are more likely to explore the website and purchase from it.
Another feature of interactive videos that users are enjoying is that they can be tailored appropriately for different target audiences quite easily. Slightly different versions of the video can help in appealing to more users and therefore can be an important part of an advertising campaign.
Interactive videos can play a big part in getting users to explore a website and be interested in what is on offer. These videos are increasing in popularity and businesses using them are reporting impressive results.
Many major companies in the big cities in the UK such as Leeds and Newcastle are now using interactive videos to help in the promotion of their business. A professional and experienced commercial photographer can help a business develop a suitable and effective interactive video that will attract and inform potential customers.
Gosnap photography competition
August 20, 2009
A new photography competition is being held by Gosnap and is encouraging photographers to get out into the world and test their photography skills.
Landscape photography is the theme of the competition so all shots that are entered into the competition must be landscape. However, it is completely up to the photographer to choose the content of their photographs. Whether it be a beautiful tree that stands in a wood, tropical fish that are swimming in the Indian Ocean, or a busy street in a city like Leeds, these images will be considered by the competition judges.
Anything you have (more…)
The basics of food photography
August 18, 2009
If you are a keen photographer and are interested in possibly becoming a food photographer and working in a city like Leeds or London, there are some basic and key things that you must first consider and understand.
The first tip that you must do is learn about food. If you are already a fan of food and take an interest in what foods are available and what you eat than you are already half way there with this. However, it is still a good idea to become acquainted with some less well known foods that you may not have encountered before. A genuine interest and knowledge will make this job easier.
You must also make sure that you are familiar with different lighting (more…)
Photograph of Leeds lamp post wins student top prize
August 16, 2009
A photograph featuring a lamp post and a wall covered in graffiti was the chosen image selected by the judges in the photography competition held by SkyShot. This image was captured in the city of Leeds by Paul Phung a student at Leeds College of Art & Design.
Harvey Nichols and UNITE contributed to the organisation of the competition and it (more…)
How to do underwater photography
August 14, 2009
It is possible for some amazing photographs to be taken that can show us what is going on underwater. These images often feature in magazines or billboards and are usually taken by a commercial photographer as part of an advertising campaign. Specialist equipment is often used in commercial photography in order to capture such spectacular shots but it is possible for amateur and keen photographers who don’t have a lot of experience and expensive photography equipment to also take some photographs underwater.
A camera made specifically for underwater (more…)
TNT Photography Competition
August 12, 2009
TNT is holding its 19th competition for those interested in writing and photography. From the amount of interest and excitement it has caused in previous years, there will be many photographers eager to take part. The TNT Magazine Travel Writing and Photography Awards have experienced and respected judges ready to evaluate the entries. Tom Hall from Lonely Planet will be one of these judges this year.
The awards competition is divided into three different categories so people with all different skills and ideas can enter. There is the Travel Photography section which encourages entrants to send in photographs covering the subjects of The Natural World, People or Your London and there is also the Travel Writing section.
Anyone interested in any of these subjects (more…)
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