The importance of roomset photography
September 10, 2009
Commercial photography plays a significant role in the advertising and marketing of companies and the products or services that they offer. These images are incredibly powerful and can help determine the popularity and success of a business. Items being promoted by a company often feature in commercial photographs that are displayed on billboards, in magazines and catalogues. The aim of the commercial photographer is to attract the attention of potential customers to the image, inform them about the product and ultimately sell the product to them. In order for these photographs to work effectively, many different factors must be taken into consideration.
One of the main factors that must be considered in commercial photography is (more…)
GoSnap pet photography competition
September 8, 2009
Commercial photography is not all about roomset photography, catalogue photography or corporate shots, but sometimes includes things like pet photography.
GoSnap has recently announced a new photography competition and this one will get you spending extra quality time with your favourite pets. The judges of the (more…)
What is 360 photography?
September 6, 2009
360 photography is an exciting photography technique that is increasing in popularity. It is a method of capturing images that many commercial photographers are now using successfully. Many current businesses are operating solely online or at least have a website in order to have an online presence. The internet has proven of great significance in terms of gaining exposure and increasing the number of customers for all types of different businesses. 360 photography offers these websites a new opportunity to inform in great detail potential customers and visitors to the site about the products and services on offer.
360 photography allows (more…)
‘Lost Horizons’ photography exhibition
September 4, 2009
There is a photography exhibition on display at the Pavilion in Leeds which is drawing a lot of attention. It is likely to be of interest to any keen photographers and those interested in photography and art. The exhibition is titled ‘Lost Horizons’ and the photographer is Andy Lock. It is attracting all types of visitors including those with little knowledge of photography and the highly experienced commercial photographers.
‘Lost Horizons’ explores shots that feature amounts of what may immediately appear to be (more…)
Professional catalogue photography boosts sales
September 2, 2009
It is commonly believed that it was Benjamin Franklin who created the first catalogue in the U.S in 1744 and catalogue photography followed quickly. Even so many years ago, companies recognised the potential to improve sales by providing customers with the option of ordering goods from a mail order catalogue. The idea behind this was simple and soon caught on.
By creating a mail order catalogue featuring a range of products that were available, it was possible to show potential customers these goods in the comfort of their own home where they could take their time, look through the catalogue contents as many times as they liked and then make a relaxed decision as to whether to buy or not. People then placed their order and the required items were delivered directly to their door. This was an appealing method of purchase because it provided those exploring the catalogue with a detailed amount of information about the products and also gave them an easy and stress-free way to purchase these products.
Whilst nobody can deny the ever increasing power and popularity of the internet in the selling of products and services, this does not mean that catalogues have become obsolete. Many companies continue to use catalogues as well as websites or separately and catalogue photography has moved with the times.
Of course catalogues in their paper form are still valued as many members of our society do not (more…)
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