Why pack shot photography in advertising is so popular
April 30, 2011
One of the most ubiquitous styles of photography has to be pack shot photography. Just look around your local Leeds supermarket and you are sure to see it everywhere. Pack shot photography is commonly used on food packaging, in catalogues and advertising materials. This photography style is (more…)
Competition photographing rural Yorkshire at work
April 28, 2011
An amateur photography competition that celebrates the Yorkshire countryside at work during the spring time has been launched by the Country Land and Business Association (CLA). Competition entrants are asked to photograph the rural community working away through (more…)
New food photography app for food gawkers
April 26, 2011
Are you a busy foodie who wants to gaze lovingly at mouth-watering food photography while you’re still on the go? Perhaps you have a dinner party planned but no idea what to cook? Thankfully the folks at popular foodie website – foodgawker.com, have launched a new iPhone app that lets users visually browse thousands of food images on their phone. Food bloggers (more…)
Tips for al fresco food photography
April 24, 2011
It’s hard to believe that we’re already knee deep in spring. Not that anyone’s complaining when the sun is shining and the flowers are in full bloom. Spring is a (more…)
Commercial photographers humanising the corporate world
April 22, 2011
In such a competitive world many companies, large and small, are humanising themselves in their marketing in order to appeal to customers. One of the ways they do this is by using staff in their marketing materials through commercial photography.
A large Yorkshire accountancy firm for example, could use photos of its accountants and senior management in its annual report. Using this imagery will instantly remove a barrier that separates the firm from being a faceless organisation to one that has real people behind the brand. Plus clients get to see who is looking after their money. Other companies have taken corporate photography that one step further. Think of the recent NatWest advertising campaign which features staff in their ad campaigns in a bid to humanise the organisation. By using friendly helpful staff, it promotes the bank as one that is more customer focused.
Companies can use images of staff as they go about their daily duties such as speaking on the phone, strategising in a meeting or simply typing on their computer. While they all sound like pretty ordinary activities, using these types of images in marketing materials presents the organisation as a people business, one that cares about staff, and one that has a personality.
The aim is to let potential customers more easily identify with the business by seeing real people going about their real jobs – just like them. Commercial photographers in Yorkshire can help a company visually translate its brand through this type of corporate photography.
Food photography phone app that counts calories
April 20, 2011
Those watching their weight can now use a new phone app known as Meal Snap, to help them along their dieting journey all through the simple action of food photography. (more…)
Vegans rocked by food photography scandal
April 18, 2011
Vegans from across the world are up in arms following the discovery that their favourite magazine has been using doctored or bogus food photography with its recipes. From Leeds to Los Angeles, food bloggers from all over have been airing their dismay at this perceived betrayal by (more…)
British campaign protects commercial photographers & other creatives
April 16, 2011
A new campaign set up by a British organisation, Pro-Imaging, has been established to promote a new Bill of Rights that will protect those in the creative field. From film producers, artist, authors and commercial photographers, this global campaign stretches from Leeds to Los Angeles and is already supported by various photographic organisations such as the British Institute of Professional Photography and the National Press Photographers Association in America. Other international organisations that have joined the (more…)
From catalogue photography to high fashion
April 14, 2011
If you are an up and coming photographer who wants to make it in fashion, then a great place to start is in catalogue photography. Many retailers, such as large department stores, use catalogues to promote their fashion range to customers. Starting out in catalogue photography with a department store in Leeds for instance, is a great way to develop key relationships with retailers, fashion houses and other fashion photographers.
The images you see in catalogues are one of the most important aspects in helping the retailer increase sales so it provides the ideal platform to really hone your craft as a fashion photographer. While it may at times seem a little repetitive or rather uncreative if you are shooting fashion lines against a plain background, there may be occasions when you can shoot (more…)
Royal Mail rejects early Yorkshire commercial photographer’s designs
April 12, 2011
A set of saucy images has been rejected by the Royal Mail as potential stamp designs. The designs were from the vintage Bamforth postcard collection designed by James Bamforth. James Bamforth was an early 20th century commercial photographer from Holmfirth, West Yorkshire, who specialised in portraits. He later moved into lantern slides when in 1910 he produced the first set of his rather suggestive postcards.
Known as Smilers, these customised stamps would have formed a limited (more…)
Older Posts »Latest Photography Articles
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- More than an ordinary cookery book
- The early days of food styling
- Vote online for Bristol Good Food Awards
- Food photography at Stony Stratford Feastival
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