The appeal of catalogue photography
Catalogues have been around for many years. They were around way before online shopping existed, with retailers sending thick, glossy catalogues which showcased their product range to its customer mailing list. The customer would then flip through the catalogue, choose the items they want to buy, fill out the order form and post it back eagerly awaiting their new purchases.
Buying habits may have significantly changed with the growth of internet usage, but catalogues are still a popular promotional tool. It’s just rather than the customer having to order through the post, they can now do it online as well.
While some things have changed, the need for high quality catalogue photography has not. When you look through a catalogue, whether it’s print or online, you expect to see lots of impressive images of the retailer’s product range which aim to whet your shopping appetite. The catalogue photos help to sell the product by visually displaying its features, and can play a big part in whether a customer decides buy it or not. Catalogues cover everything from fashion, furniture, tools and computer equipment, but whatever they are promoting, the catalogue photography needs to successfully present the product at its most appealing.
The role of the catalogue photographer is to enhance the product’s attractiveness to create interest from potential customers. The do this by spending hours setting up the shot ensuring the lighting, composition and background are just right to make the product sellable. A key technique is to use a plain or white background so that it brings attention to the product and highlights the detail. A busy background risks the product getting overshadowed by unwanted elements.
A poor quality image can make the product look inferior and detract customers away from even considering purchasing it, so it is essential to get professional catalogue photographers to shoot the catalogue photography for you. After all, what business would want to risk driving customers away?