Creative, commercial photographers.

How the use of Colour can Affect a Photograph

June 16, 2009

Commercial photography in Leeds is a popular choice for businesses looking to market their products in an innovative and effective way. Simple tips and advice form a creative photographer such as this can help anyone improve the quality of the photographs that they take themselves.

An important factor to consider when organising a photograph is the use of colour. How we use different colours in our photograph can really affect the final product we have in many ways.

A commercial photographer can use colours in a unique way to attract the attention of a potential customer and any photograph that is created can benefit from thoughtful colour preparation. By using colour creatively in a shot you will likely not only attract attention with your eye-grabbing photograph, but also encourage people to spend a little longer exploring the detail and information captured in it. The colours around us play a huge role in determining what catches our eye and also what holds our interest.

Different colours in a photograph can influence how the photograph makes us feel. For example, reds and oranges may give a photograph a warm feeling and blues and greens may give it a cooling effect. Different colours can also be used to successfully convey emotions such as anger, fear, or calm. Red is commonly viewed as a colour of warning or anger and yellow a colour of joy. Due to the cooling effect that blues and greens have, they are regarded as colours that can calm and relax us.

The natural colour in a photograph is also of great importance. If a photo is taken in direct sunlight, it is more likely to be viewed as intense and as to have more clarity whilst a photo not taken in direct sunlight is more likely to have a peaceful and relaxing feel about it. A shot taken during sunrise or sunset will often be warmer and more calming due to the natural orange tones present in the photograph.

A commercial photographer is also aware of the impact a black and white photograph can have and how the use of only these colours can change the photo. By using only black and white in an image, more attention to certain shapes and areas can be created. If one area of the photo is of particular importance, this can be very useful indeed. Photographs taken in black and white can also be more dramatic and atmospheric.

There are many important factors to consider when taking a photograph and colour is definitely one of them. By planning the colours in your photograph carefully and thoughtfully you will be able to create a shot that attracts attention and evokes interest.