Creative, commercial photographers.

Catwalk videos putting you in the front row

February 22, 2011

Fashion is certainly in the air with London Fashion Week taking hold of the nation’s capital this week. However you don’t necessarily need to be in London and a fashion industry honcho or celebrity to get the best out of London Fashion Week, as thanks to web video, the latest trends can be streamed straight from the internet. Many of the leading fashion websites such as Marie Claire and Vogue TV offer catwalk videos on their website, so you can be in Leeds, and still be front row to the runway shows. Some web video producers have now even started filming in (more…)

Filed under: Catwalk Photography — written by Robert

The success of ASOS through catwalk videos

February 12, 2011

When you think of online shopping, great fashions and some of the best catwalk videos around, then surely fashion website ASOS would spring to mind. This online retailer brings together high street brands alongside its own in-house collections to offer shoppers a huge selection of fashion to choose from. The website also offers interactive functionality through its catwalk videos. Online shoppers in Leeds and around the UK can watch web videos of models strut down the catwalk wearing the fashion item they’re interested in. This gives them a clearer idea of how the clothes hang and move on the body and helps them decide if they want to purchase the item.

The use of web video in the world of high fashion is also now taking off. If you check out the leading fashion magazine websites such as Vogue or Grazia, you will see plenty of web videos that have come straight from the catwalks of the latest designer shows, feature beauty demonstrations as well as interviews with key industry personalities. In fact Vogue even has its own web video site called Vogue TV which lets you keep up with all the latest developments in the ever-changing fashion world.

If you run a fashion business, it might be worth considering using web or catwalk video on your website. Professional web video producers in Leeds can work with you to produce stunning promotional videos so that potential customers can really see your fashion line in action. If it’s worked for ASOS it can certainly work for you.

Filed under: Catwalk Photography, Interactive / Video — written by David

Leading the fashion pack – the rise of the catwalk video

May 6, 2010

There are plenty of companies that use fashion photographers to advertise their products; encouraging people to buy their designs and helping them keep pace with their competitors. Although catalogue photographers produce an accurate account of a garment, because their client is trying to sell it straight off a page or a website, sometimes this might not be enough. (more…)

Filed under: Catwalk Photography — written by Jane

Bringing the catwalk into your own home

April 21, 2010

Ever thought what it would be like to watch London Fashion Week in the comfort of your own home? Well, this is what your customers could experience when you produce a catwalk video or photo shoot to display your merchandise. How often have we heard complaints about ordering clothes through internet catalogues only to be disappointed when they arrive? The catwalk shows off clothes in their best light and the clothes are not only modelled, but the general flow of the clothes can be viewed via photographs or video as the model walks along the catwalk.

The secret of a good catwalk video or photo shoot is the photography of course and catwalk photographers know how to get the best out of the cameras they use. Some may use pocket wizards to get the angles they want. By placing the wizard at the end where the models turn and pose, a creative photographer can also capture the whole catwalk. Wizards will also trigger (more…)

Filed under: Catwalk Photography, Creative Photography, Interactive / Video — written by Robert

Is your online fashion store outdated?

March 27, 2010

If working in the fashion industry, you know how important it is to keep up with the trends and always be fresh and up to date. When selling products online, it is not only important for your products to be new and relevant but your website must also keep up with the times.

Online videos of all types have been increasing in popularity. Internet users are running more efficient and quicker systems and are able to view web videos easily.

A number of the most innovative and modern fashions stores now provide visitors with a catwalk video. When trying to sell items of clothing online, it can be challenging because your potential customers cannot see the products for themselves and try the garments on. A catwalk video is the next best thing.

A catwalk video featuring models wearing items that you sell can be extremely useful when trying to give visitors to your (more…)

Filed under: Catwalk Photography, Creative Photography, Interactive / Video — written by David
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