Interactive menus offer new opportunity for food photographers
March 14, 2012
Entrepreneurial food photographers may be interested in a new concept from American photographer George Soules. With so much information now available online, and so many financial transactions now taking place over the internet, the enterprising businessman realised a gap in the market within the restaurant trade. (more…)
Catalogue photography in the modern age
March 14, 2011
In this digital age where more and more consumers are turning to the web to do their shopping, retailers who produce catalogues are having to worker harder and smarter to maintain and increase their sales. This is especially relevant with the catalogue photography they use. For example, a Yorkshire-based chain of hardware stores can include 360 photography or even web video demonstrations on their website of the various products featured in the catalogue. This lets their customers inspect the product more closely and helps them decide if they wish to (more…)
Marketing your web video
February 26, 2011
Corporate web video for Leeds-based businesses is becoming more and more popular as a key marketing tool. However in order for the web video to be viewed by a wide audience, simply uploading it to the website and hoping it ranks high in the search engines is certainly a good start – but there’s more that can be done. Social media has well and truly arrived in the B2B world providing more channels in which to communicate with your target audience. Sharing your web videos this way is easy as all you need to do is (more…)
The success of ASOS through catwalk videos
February 12, 2011
When you think of online shopping, great fashions and some of the best catwalk videos around, then surely fashion website ASOS would spring to mind. This online retailer brings together high street brands alongside its own in-house collections to offer shoppers a huge selection of fashion to choose from. The website also offers interactive functionality through its catwalk videos. Online shoppers in Leeds and around the UK can watch web videos of models strut down the catwalk wearing the fashion item they’re interested in. This gives them a clearer idea of how the clothes hang and move on the body and helps them decide if they want to purchase the item.
The use of web video in the world of high fashion is also now taking off. If you check out the leading fashion magazine websites such as Vogue or Grazia, you will see plenty of web videos that have come straight from the catwalks of the latest designer shows, feature beauty demonstrations as well as interviews with key industry personalities. In fact Vogue even has its own web video site called Vogue TV which lets you keep up with all the latest developments in the ever-changing fashion world.
If you run a fashion business, it might be worth considering using web or catwalk video on your website. Professional web video producers in Leeds can work with you to produce stunning promotional videos so that potential customers can really see your fashion line in action. If it’s worked for ASOS it can certainly work for you.
The journey of YouTube
January 24, 2011
If you ever come across a web video called “Me At The Zoo” then take note – as you are actually witnessing a bit of history. This is because it was the first ever video to be uploaded to YouTube back in 2005. The web video features one of YouTube’s founders, Jawed Karim, at the San Diego zoo talking about the elephants he is standing in front of. Since then, as we all know, YouTube has exploded to become the internet’s most visited web video sharing site, reportedly serving more than (more…)
The rise of viral videos
January 6, 2011
Do you remember seeing animated footage of a dancing baby back in the mid-nineties on your computer? If you do then you would have been witness to one of the first examples of viral video. Today many companies, large and small, are regularly using viral video as part of their marketing mix. One of the main reasons is that, if correctly executed, viral videos can lead to huge exposure for the company. The idea around viral video is that it is shared via the internet, as opposed to traditional paid-for means of advertising such as TV or print. People will generally receive it as (more…)
Web videos are now in fashion
January 2, 2011
As an industry usually at the forefront of setting trends, it’s no surprise that the use of web videos in the fashion world has exploded in popularity over recent years.
From magazines to online retailers, the fashion industry has truly embraced the use of web videos as a means to promote and market their products – and it’s not hard to see why. The rapid rate at which different fashion trends come and go mean they can update their websites regularly with fresh web video content to keep up with (more…)
Is YouTube buying a web video production company?
December 26, 2010
The Google-owned online video sharing site YouTube is reportedly in talks with web video production company Next New Networks (NNN) to buy it out. If the acquisition goes ahead it would mark YouTube’s first move into professional produced original web content. YouTube is best known for sharing web videos shot by amateurs; however the company is keen to increase its professional video content in order to attract more advertisers.
Google has so far stayed away from producing original video content, however when its chief Eric E Schmidt was quizzed last month about acquiring web video companies he said:
“You never say never. We’ve tried to not cross that line.”
NNN began in 2007 producing original web video TV shows including the infamous “Obama Girl” videos. Two of its TV series Auto-Tune the News and Key of Awesome both made YouTube’s top ten most watched videos of 2010 with its co-founder Tim Shey recently remarking on NNN’s success:
“While these two series were a big part of our success in 2010, they also capped a year where Next New Networks grew across the board, doing over 1.2 billion video views in 2010 alone. To put that in perspective, in July we announced that we had done 1 billion all-time views since launching in 2007. In 2010, our shows were viewed on average over 100 million times per month, more than the previous three years combined.”
With viewers of its web videos stretching from Leeds to Lagos, this acquisition would no doubt cap off an incredibly successful year for NNN. Both companies are still yet to comment on the proposed deal.
Web videos making our lives easier
December 20, 2010
Remember not so long ago, when you had to use video tape to record your favourite TV show? Do you also remember the hassle of having to find a spare video tape, or the risk of someone recording over your programme before you’d even had a chance to watch it? Thankfully today we live in a world of internet video which gives us catch up TV. Just about all the major TV networks now offer this service that lets you catch up on your favourite TV shows online without the need for video tapes.
It’s just one example of internet video making our lives that little bit easier for us. It’s also why so many organisations now use web videos on (more…)
Boost your rankings with web video
November 28, 2010
So many websites these days are turning to web videos as a key element of their marketing mix. Web video can be used to promote your business and demonstrate your product or service in a more interactive way. However another reason a business will use web videos is to elevate its search engine rankings. Go on to Google and you’ll see one of the search preferences is video, so web videos are something businesses just can’t ignore. (more…)
Older Posts »Latest Photography Articles
- Pub chefs instigate live food photography
- Mouth-watering food photography around Britain
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- Launch of New Online Food Photography Magazine
- Food photographers take a tea break
- For best results, use a professional food photographer
- Food photographers capture the essence of Easter
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