Online retailers do a 360
November 2, 2010
Online retailers are finding they need to promote their products in such a way that customers can get a true feel for it, even though it’s on a website. 360 imagery gives products an added dimension by letting you get the full panoramic view of the product – more so than from a still image. By simply clicking and dragging the mouse over the product, you can see what it looks like from all sides. 360 photography can also be used to provide a virtual tour of a place or premises. It’s often used by estate agents when showcasing a property, or by travel websites when promoting a holiday destination.
360 photography works by using a panoramic camera on a rotating mechanism that enables it to shoot the subject in a complete 360 degree view. It links up with computer software that will stitch the images together to create (more…)
The essential professional tips for product photography
September 18, 2010
Successful product photography should convey the main features of the product so it can clearly shine through in the image and communicate the features you want to highlight. However, being able to capture this is not just a simple of matter of pointing and shooting (more…)
The art of bringing inanimate objects to life
August 9, 2010
Professional product photographers have the skills and knowledge to enable them to bring inanimate objects seemingly to life. The results look natural and effortless and it is easy to overlook how much work and skill contributes to a great product photograph. Business people need the (more…)
The importance of shadows to the product photographer
April 30, 2010
Creating the right product image, where minimalism rather than clutter is currently fashionable, can produce singular shots, cleverly angled that get the shadows just right. It is the moody atmosphere of film noire that is recreated in a white hallway, where particular items are elongated by clever lighting and shadowing to create more depth and an ethereal quality to the photograph.
Modern furniture is, by its nature, very plain and shadow can soften the sharpness of the piece. Cleverly placed lighting creates the appearance of something far more complex, and time frame photography can also add interest. The predominance of black and white in an image can be interspersed with bits of colour, whether it’s the product that stands out in this way or something unrelated.
Certainly using shadows produces something up to the minute in design terms and the (more…)
The mark of a good product photographer
April 24, 2010
When looking at magazines, we more or less take for granted the crisp quality of the many photographic images that fly out from the page. Whether it’s the sense of place that comes from the art of the roomset photographer, the broad expanse of a holiday landscape produced by the lifestyle photographer, or the stage set piece or still life of the studio photographer – each brings with them their own set of highly specialised skills.
A good photographer takes us to another place. Whether it’s a beautiful woman looking out of a plate glass window on a light studded landscape, the clean lines of white leather high spec seating systems, or a top of the range stainless steel kitchen with wonderful lighting effects – all these shots are designed to transport us to a better life, to another world full of possibilities. The good product photographer taps into that part of our psyche that wishes to own or possess, and is able to make the fantastical real and achievable.
The many types of product photography bring with them many different skills. The intentions of the landscape photographer will differ immeasurably from the studio photographer, yet a good flexible (more…)
Could your flyers benefit from commercial photography?
February 7, 2010
Flyers are a popular marketing method used by companies for many years to attract attention for a business and to inform others of what the products or services can do for them. Flyers can be useful in an advertising campaign – but only if the flyers have been thoughtfully and carefully designed and created. (more…)
Why work with a product photographer?
January 9, 2010
Product photography is of great importance if you are using images in the promotional items and advertising methods of your business. Using high quality photographs of your products is essential if these photographs are going to work effectively for you and help you achieve success. (more…)
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