The versatility of pack shot photography
When choosing an imagery style to promote your brand, one of the most versatile has to be pack shot photography.
Pack shot photography involves taking high definition photos of products in a studio setting without any background. Whilst this may sound very similar to standard product photography, there is a difference. By not using a background, pack shot photography gives the product image more versatility as it can be simply super imposed onto any background, without the need for excess editing. However retailers often prefer the image to have no background as it gives a much sharper focus to the product.
To achieve the effect of no background, commercial photographers use what is known as an infinity cove. An infinity cove is a curved wall which has no corners or edges that tricks the eye into thinking there is no background, resulting in the product clearly standing out in the image.
Pack shot photography can be used for all sorts of products from grocery items to fashion for use in retailer catalogues, advertising and on their website.
It has now evolved to such an extent that it is often used in 360 photography and 3D animation. Advancements in camera technology combined with the simple format of pack shot images has made it easier for the commercial photographer to create these interactive shots, with 360 and 3D becoming ever-more common on retailers’ websites.
In the commercial world, pack shot photography is highly favoured by retailers. Commercial photographers shoot only high quality images which can then be easily adapted onto any background, or it can be the sole focal point of the image; plus costs are kept down due to the minimal editing during post production.
With so many ways to sell a product, maybe it’s time you considered pack shot photography to promote your brand.
