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	<title>Powerhouse Photography &#187; Photography History</title>
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		<title>Iconic photograph or lucky snap?</title>
		<link>http://www.powerhousephoto.co.uk/iconic-photograph-or-lucky-snap-758.html</link>
		<comments>http://www.powerhousephoto.co.uk/iconic-photograph-or-lucky-snap-758.html#comments</comments>
		<pubDate>Fri, 09 Apr 2010 07:29:50 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Photography History]]></category>
		<category><![CDATA[Photography News]]></category>

		<guid isPermaLink="false">http://www.powerhousephoto.co.uk/?p=758</guid>
		<description><![CDATA[A photographer, who took one of the most iconic tennis photographs of all time, has died of cancer last week at the age of 63. Martin Elliott took the photograph of his then girlfriend Fiona Butler on a Birmingham University tennis court in 1976. As she walked towards the net, she raised her tennis dress [...]]]></description>
			<content:encoded><![CDATA[<p>A photographer, who took one of the most iconic tennis photographs of all time, has died of cancer last week at the age of 63. Martin Elliott took the photograph of his then girlfriend Fiona Butler on a Birmingham University tennis court in 1976. As she walked towards the net, she raised her tennis dress at the back to<span id="more-758"></span> adjust her very brief underwear just as the lucky shot was taken. The picture was made into a poster for Athena and achieved huge success &#8211; the rest for the photographer is history. Ironically, Fiona couldn’t even play tennis very well.</p>
<p>Although the photographer did very well from the photograph, he felt that it ruined his career for a time where many companies after its success felt that Elliott would be too expensive to hire. Although technically a good picture, Athena initially turned it down, so he eventually took it to a picture library who eventually sold it on to Athena. However Elliott kept the rights and was able to demand 10% royalties from the picture.</p>
<p>The image has endured over the years to become one of the most famous pictures in the world. Limited edition canvas prints worth £300, measuring 60-80cms and signed and numbered by the Elliott are still around. With his death being announced, it will be interesting to see how these signed copies by this famous lifestyle photographer appreciate in value.</p>
<p>To generate your own iconic photograph, find a <a href="http://www.powerhousephoto.co.uk/creative-photography"  class="alinks_links" onclick="return alinks_click(this);" title="creative photographer"  style="padding-right: 13px; background: url(http://www.powerhousephoto.co.uk/wp-content/plugins/alinks/images/external.png) center right no-repeat;" rel="external">creative photographer</a> in Leeds and Yorkshire who combines accurate representation with creative flair to capture a unique and lasting image.</p>
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		<title>The development of the Stanford camera</title>
		<link>http://www.powerhousephoto.co.uk/the-development-of-the-stanford-camera-457.html</link>
		<comments>http://www.powerhousephoto.co.uk/the-development-of-the-stanford-camera-457.html#comments</comments>
		<pubDate>Mon, 14 Sep 2009 07:05:53 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Photography History]]></category>
		<category><![CDATA[Photography News]]></category>

		<guid isPermaLink="false">http://www.powerhousephoto.co.uk/articles/?p=98</guid>
		<description><![CDATA[Scientists Marc Levoy and Andrew Adams have recently revealed that they have been working to create a camera that could result in major changes in the world of digital photography. The Stanford camera is the piece of equipment they have created and it is an open-source camera, meaning this camera has been made so that [...]]]></description>
			<content:encoded><![CDATA[<p>Scientists Marc Levoy and Andrew Adams have recently revealed that they have been working to create a camera that could result in major changes in the world of digital photography. The Stanford camera is the piece of equipment they have created and it is an open-source camera, meaning this camera has been made so that programmers will have the opportunity to add their very own software to it.Â  This enables them to teach the camera to be able to carry out tasks that would not otherwise be possible.</p>
<p>Creative photographers will no longer have to base the<span id="more-457"></span> performance of their camera on the software that was already installed on it by the manufacturer of the camera and this is why many keen photographers are very excited about this development.</p>
<p>The advantages of this kind of camera are numerous and it will undoubtedly be a highly sought after piece of equipment by not only those involved in <a href="http://www.powerhousephoto.co.uk"  class="alinks_links" onclick="return alinks_click(this);" title="commercial photography"  style="padding-right: 13px; background: url(http://www.powerhousephoto.co.uk/wp-content/plugins/alinks/images/external.png) center right no-repeat;" rel="external">commercial photography</a> but by amateur photographers too thanks to the endless opportunities this type of camera provides the user with.</p>
<p>Abilities such as being able to handle various different lighting in just one frame in order to increase the dynamic range of the camera and using still photographs with a high resolution in order to enhance video resolution are currently some of the most popular.</p>
<p>The use of <a href="http://www.powerhousephoto.co.uk/interactive"  class="alinks_links" onclick="return alinks_click(this);" title="web video"  style="padding-right: 13px; background: url(http://www.powerhousephoto.co.uk/wp-content/plugins/alinks/images/external.png) center right no-repeat;" rel="external">web video</a> and <a href="http://www.powerhousephoto.co.uk/interactive"  class="alinks_links" onclick="return alinks_click(this);" title="interactive video"  style="padding-right: 13px; background: url(http://www.powerhousephoto.co.uk/wp-content/plugins/alinks/images/external.png) center right no-repeat;" rel="external">interactive video</a> in commercial photography is increasing in popularity and this type of improvement and development in quality and video possibility would be very significant in commercial photography.</p>
<p>The scientists hope that they will have acquired enough funding within the next twelve months in order for production of this camera to begin. They are excited to see the capabilities those programmers and creative or commercial photographers from Leeds to New York will add and how the boundaries of what is possible in photography will be extended.</p>
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		<title>National Media Museum exhibition in Leeds</title>
		<link>http://www.powerhousephoto.co.uk/national-media-museum-exhibition-in-leeds-51.html</link>
		<comments>http://www.powerhousephoto.co.uk/national-media-museum-exhibition-in-leeds-51.html#comments</comments>
		<pubDate>Wed, 15 Jul 2009 07:41:06 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Photography History]]></category>
		<category><![CDATA[Photography News]]></category>

		<guid isPermaLink="false">http://www.powerhousephoto.co.uk/articles/?p=51</guid>
		<description><![CDATA[If you are looking for an entertaining yet informative day out, the National Media Museum in Leeds could be a great choice. Entrance to the museum is free and inside you will be able to explore the world of photography amongst others including television, film, internet and radio.
One photography exhibition currently on display at the [...]]]></description>
			<content:encoded><![CDATA[<p>If you are looking for an entertaining yet informative day out, the National Media Museum in Leeds could be a great choice. Entrance to the museum is free and inside you will be able to explore the world of photography amongst others including television, film, internet and radio.</p>
<p>One photography exhibition currently on display at the museum is â€˜In Englandâ€™, created by the photographer Don McCullin.</p>
<p>McCullin was born in London in 1935 and is a highly respected <a href="http://www.powerhousephoto.co.uk"  class="alinks_links" onclick="return alinks_click(this);" title="commercial photographer"  style="padding-right: 13px; background: url(http://www.powerhousephoto.co.uk/wp-content/plugins/alinks/images/external.png) center right no-repeat;" rel="external">commercial photographer</a><span id="more-51"></span>. He is well-known for the very powerful and emotive photographs he has taken whilst traveling around the world and has often shared with us his shots of those experiencing war, disasters and other troublesome times. However, he does not only photograph in foreign countries and has also captured a number of images of what life has been like in England during a fifty year period. This collection of photographs explores the differences in England between those who have wealth and those who do not. McCullinâ€™s annoyance at this situation is clearly displayed through his work and it is now possible for you to explore and consider these issues with him by visiting this collection.</p>
<p>This exhibition will run until 27th September 2009 and is proving highly popular. If you are interested in photography, history or social issues then this collection of photographs will likely be of great interest.</p>
<p>The National Media Museum is located in Bradford, close to Leeds in Yorkshire, BD1 1NQ and is open Tuesday to Sunday from 10am to 6pm.</p>
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		<item>
		<title>The history of Leeds through commercial photography</title>
		<link>http://www.powerhousephoto.co.uk/the-history-of-leeds-through-commercial-photography-38.html</link>
		<comments>http://www.powerhousephoto.co.uk/the-history-of-leeds-through-commercial-photography-38.html#comments</comments>
		<pubDate>Fri, 26 Jun 2009 07:31:34 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Photography History]]></category>
		<category><![CDATA[Photography News]]></category>

		<guid isPermaLink="false">http://www.powerhousephoto.co.uk/articles/?p=38</guid>
		<description><![CDATA[If you live in Leeds or Yorkshire, or even if you are just visiting the city, you still have a chance to catch a unique photography exhibition being held at Leeds City Museum. The exhibition is titled â€˜A Lasting Momentâ€™ and features the work of French photographer Marc Riboud.
Marc Riboud was sent to the city [...]]]></description>
			<content:encoded><![CDATA[<p>If you live in Leeds or Yorkshire, or even if you are just visiting the city, you still have a chance to catch a unique photography exhibition being held at Leeds City Museum. The exhibition is titled â€˜A Lasting Momentâ€™ and features the work of French photographer Marc Riboud.</p>
<p>Marc Riboud was sent to the city of Leeds in 1954 to take a selection of photographs of the city. These photographs were to be displayed in Picture Post, a magazine of the time that <span id="more-38"></span>featured both news and photographs. These images were taken to be part of a series exploring the best and worst British cities and some of the photos Riboud took during this time did actually feature in the magazine. He photographed people in the city doing their normal routines, the different ways in which the communities within the city interacted and also the industrial influence of that time. Many of these photographs were forgotten about for many years but Riboud became a much respected creative and <a href="http://www.powerhousephoto.co.uk"  class="alinks_links" onclick="return alinks_click(this);" title="commercial photographer"  style="padding-right: 13px; background: url(http://www.powerhousephoto.co.uk/wp-content/plugins/alinks/images/external.png) center right no-repeat;" rel="external">commercial photographer</a>.</p>
<p>When these photographs were finally found again and developed, Riboud traveled back to Leeds to photograph the city once more. His images now explore the similarities and differences between the city in those two very different times and he even visited the exact same places to observe just how much Leeds has changed.</p>
<p>If you live in Leeds, are interested in the city, interested in photography or history you should visit this exhibition and learn about the history and current times of this fantastic city.</p>
<p>Leeds City Museum is located at Millenium Square, Leeds, Yorkshire LS2 8BH and the photography exhibition is open until 28th June 2009.</p>
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		<item>
		<title>A Brief History of Commercial Photography</title>
		<link>http://www.powerhousephoto.co.uk/a-brief-history-of-commercial-photography-5.html</link>
		<comments>http://www.powerhousephoto.co.uk/a-brief-history-of-commercial-photography-5.html#comments</comments>
		<pubDate>Wed, 17 Jun 2009 09:07:04 +0000</pubDate>
		<dc:creator>Jane</dc:creator>
				<category><![CDATA[Photography History]]></category>

		<guid isPermaLink="false">http://www.powerhousephoto.co.uk/articles/a-brief-history-of-commercial-photography-5.html</guid>
		<description><![CDATA[Modern photography is generally considered to have begun in the 1820s. It was during this time that the first permanent photographs were taken and interest in the subject began to spark. The first permanent image is thought to have been created by Joseph Nicephore Niepce in 1825. His images were produced on a polished pewter [...]]]></description>
			<content:encoded><![CDATA[<p>Modern photography is generally considered to have begun in the 1820s. It was during this time that the first permanent photographs were taken and interest in the subject began to spark. The first permanent image is thought to have been created by Joseph Nicephore Niepce in 1825. His images were produced on a polished pewter plate covered with bitumen of Judea, which is a petroleum derivative. However, despite the development of photography in this time, photographs were not often used for commercial purposes and the <a href="http://www.powerhousephoto.co.uk"  class="alinks_links" onclick="return alinks_click(this);" title="commercial photographer"  style="padding-right: 13px; background: url(http://www.powerhousephoto.co.uk/wp-content/plugins/alinks/images/external.png) center right no-repeat;" rel="external">commercial photographer</a> had not yet been born. Occasionally, advertising images would be used on trade cards or in a catalogue but this didnâ€™t happen very often as the potential for this kind of marketing had not been recognised.</p>
<p>It was in the Twentieth century that people became more aware of <a href="http://www.powerhousephoto.co.uk"  class="alinks_links" onclick="return alinks_click(this);" title="commercial photography"  style="padding-right: 13px; background: url(http://www.powerhousephoto.co.uk/wp-content/plugins/alinks/images/external.png) center right no-repeat;" rel="external">commercial photography</a> and what it had to offer. Improvements in technology began to mean that photographs could be reproduced quickly and also be of a higher quality. During the years before the First World War, any photographs used to advertise a product were generally designed to inform people of the benefits of the product only. Basically, they would provide a short lecture on why this item should be purchased and that was all the information that was given.</p>
<p>However, shortly after this people began to notice how important and effective the element of suggestion could be in this type of advertising. They found that photographs could help make products or services appear more desirable. A more subtle and suggestive approach was then taken towards commercial photography and by 1930, around 80% of illustrated advertisements were using photographs instead of illustrated drawings. This was compared to only 15% of illustrated advertisements using photographs in 1920. Things really began to take off for commercial photography during this time and the roles of art directors, copywriters and psychologists were all created so they could contribute and play their part in the quickly developing area of commercial photography.</p>
<p>Using photography in marketing campaigns has continued and progressed throughout the years branching in to new directions and embracing new technological developments such as <a href="http://www.powerhousephoto.co.uk/interactive"  class="alinks_links" onclick="return alinks_click(this);" title="interactive video"  style="padding-right: 13px; background: url(http://www.powerhousephoto.co.uk/wp-content/plugins/alinks/images/external.png) center right no-repeat;" rel="external">interactive video</a> for web and 360 photography. Commercial photography is regarded by any business as a vital part of advertising. Companies in major cities in the UK such as Leeds, are regularly employing commercial photographers to help them market their products and services efficiently and successfully.</p>
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