The aim of product photography is to make your product look it’s best, and increase sales.
The shot behind is of a Welder’s boot from Goliath Footware, and the brief was to show how resilient it is to the kind of wear and tear it might be expected to bear in a professional environment. How do you show this kind of utilitarian product off to it’s best advantage in it’s natural setting? Let’s just say, sparks flew.
Then take something ordinary like a cheese grater.
This commercial product photography was shot on one of our studio 5×4 cameras which gives great control over the focus. As you can see we have used a very shallow depth of field that really picks out the detail. It suggests quality and craftsmanship.
It was shot on a reflective black perspex with dynamic lighting that you are used to seeing on high end car advertisements. It makes it premium.
Our product photography brief was to get creative with an electronic component that you could fit 20 of them on one finger tip. Our client wanted a product shot that would wow people and capture their attention.
Here we have used coloured gels to create interest and it was shot on some curved, shaped polished chrome. Great care was taken to get the graduated reflections in the chrome without detracting from the product being photographed.
Product photography does not have to be dull or mundane as you can see.
To find out more, call Neil on 0113 2047000 or Email.