Creative, commercial photographers.

The mark of a good product photographer

April 24, 2010

When looking at magazines, we more or less take for granted the crisp quality of the many photographic images that fly out from the page. Whether it’s the sense of place that comes from the art of the roomset photographer, the broad expanse of a holiday landscape produced by the lifestyle photographer, or the stage set piece or still life of the studio photographer – each brings with them their own set of highly specialised skills.

A good photographer takes us to another place. Whether it’s a beautiful woman looking out of a plate glass window on a light studded landscape, the clean lines of white leather high spec seating systems, or a top of the range stainless steel kitchen with wonderful lighting effects – all these shots are designed to transport us to a better life, to another world full of possibilities. The good product photographer taps into that part of our psyche that wishes to own or possess, and is able to make the fantastical real and achievable.

The many types of product photography bring with them many different skills. The intentions of the landscape photographer will differ immeasurably from the studio photographer, yet a good flexible lens may cater for both. A white background produces a stark image where the viewer can only focus on the product and bright lights get rid of shadows. However, a busy background is fine as long as the product in the foreground is sharp. The photographer then places their own stamp on the shot to make the product special and individual.

There are good product photographers in Leeds and Yorkshire able to visually transport your product to the realms of the ’simply must have’ and the ‘cutting edge’.