BY TIM JONES, SENIOR PHOTOGRAPHER
This one may seem like a no-brainer and we’ve all had “fail to plan, plan to fail” drilled into us at some point, but when shooting food it could be the difference between bagging multiple shots by lunchtime… or still being at square one! Know your shot counts, collate those crops, track down your traces and get those samples in check and you can’t go far wrong.
Before shoot day, make sure you and your team have established clear, concise objectives. Locking down the purpose of your shots and where they’ll be featured saves heaps of time on the day. Food can be pretty impatient when prepared and left on set for a good amount of time, so changing direction mid-shoot could have big timing implications.
3. Be realistic
Make sure the objectives you’ve set are achievable within your timeframe and budget. Too often it can be tempting to ‘crowbar’ those extra shots in to feel like you’re getting more for your money, when in actual fact it can have the reverse effect and impact the overall quality of your shots.
4. Think like a photographer
You’re safe in the hands of the professionals, but it’s still worth stealing some photography tricks to better understand the composition behind your shoot. We like to adopt the ‘less is more’ approach, getting rid of anything in shot that detracts from the main subject. With what’s left in shot, we like to build layers and lines that will focus your audience’s attention. This may sound complex but even something as simple as the positioning of a plate and napkin can direct the viewer straight to the subject. It’s always worth bearing these things in mind when deciding on the look of your campaign.
5. Style it out
Never underestimate the power of a food stylist. Food stylists aren't always there to make the food taste good, they're the experts in making food look good and this is key to any effective food shot. With their bags of tricks and endless techniques, food stylists are the Mary Poppins of a shoot. You wouldn't expect to shoot fashion with no hair and make-up so even if you're a dab-hand in the kitchen, don't expect to get the shot without one.
6. Don’t forget to enjoy yourself
At Powerhouse we don’t take ourselves too seriously. We like to create an atmosphere that makes clients feel right at home and like part of our ever-growing family. It’s such a fun industry we’re in and it’s important not to lose sight of this amongst the challenges of any campaign!
To find out more about Powerhouse and how we can help build your next stills or video campaign, select from one of the below icons.