Video Content: Is Longer Better?
August 2019
In the past, studies have promoted short, bitesize content to engage the online consumer. But how are social media platforms - and the digital scroller - changing their behaviours to make the most of longer form content?…
Mental Health in the Creative Sector: Let’s Talk.
May 2019
For Mental Health Awareness Week, we’re addressing the impact of mental health on those who work in the creative sector. Working in a creative role, you’re statistically three times more likely to experience a mental health issue than the rest of the working population. Here’s what individuals and businesses within this sector can do to make a difference…
IN THE NEWS: Aire Design And Powerhouse Team Up For Homeless Charity
February 2019
Aire Design and Powerhouse have been brought in to help Leeds city centre homeless charity, St George's Crypt. The two agencies will be providing pro bono support for the organisation to overhaul its marketing, as it aims to build additional housing over the next 12 months…
3 Tips To Attract And Keep Digital Audiences in 2019
December 2018
Budgets are tight, digital is evolving, audience demand is growing and in the meantime, you’ve got to pull together a marketing strategy that works for both you and your customer. Here are 3 fail-safe tips to apply to The Big ‘C’ next year (‘Content’, that is)…
IN THE NEWS: Leeds Studio Helps M&S To “Fastest-Ever-Selling” Product
November 2018
A £6 steak pie became M&S’ fastest ever selling product, partly down to the social advertising created by Powerhouse in Leeds. The retailer said the pie sold out by 3pm on the launch day, with 20,000 sold in 2 days. That’s 40% more units than initially expected…
IN THE NEWS: Creative Content Studio Invests £300k in New Leeds Base
November 2018
The company, whose clients include retailer M&S and food giant Kellogg’s, relocated this month after acquiring the 14,000 sq ft building in February…
Powerhouse On Tour: The Jungle
November 2018
Once again our crew are out on the road, but this time in a very unexpected location! Click the link above to check out the brief, place & get a sneak peak of some of the final work…
10 of Our Funniest, Downright Crazy Shoots and Requests
October 2018
Working in such a creative industry, you're bound to come across the most out-there ideas and bizarre requests. Here’s just a handful of some of the funniest situations we've found ourselves in over the last 19 years that still make us smile...
October 2018
Our new ‘Powerhouse On Tour’ segment follows the Powerhouse Crew on their latest location shoots around the world. Click above to see them kick things off in Portugal...
5 Reasons To Shoot With One Big Studio
August 2018
Ever wanted to know what the most cost-effective way of procuring your stills and video content is without compromising on quality or brand consistency? Let us introduce you to 'The Power of In House'...
July 2018
Sit back, relax and enjoy a whole host of video content from a range of our food, fashion and lifestyle projects.
(Note: Goes well with a cuppa!)
Overcome The #1 Issue That Businesses Face With Their Digital Content
July 2018
Over the past 19 years, we’ve met and worked with 400+ businesses to help them overcome issues with their stills and motion content. In more recent years, we've heard the same issue crop up time and time again. Here's what it is, why it is and how to overcome it...
AW18 Styling Trends You Don't Want To Miss
June 2018
It may be Summer, but in this industry we're all about looking to the next season and newest concepts to hit the market. Here's a trend forecast for AW18, provided by our in-house Stylist, to give you a head-start when styling your commercial content.
4 Reasons To Shoot A 'Proof Of Concept'
June 2018
In a world where we're continually embracing new digital technologies to help make our jobs, and lives, easier... we present to you the 'Proof of Concept': a digital form of concept ideation that comes with a tonne of benefits to your budgets and time. Here's just a few reasons why you should build them into your next campaign...
April 2018
We shoot on average 8 shoots per day, 252 days a year. Whether it be food, fashion or homewares, that's a lot of creative getting passed through the building! Here's how we can use this intel to help you boost your creative and get ahead of the game.
9 Steps To Nail Your Video Marketing Strategy
April 2018
New to video marketing? Or want to boost your current video ROI? Here's all the tools you'll need to build the most effective video campaigns that get results.
A Marketer's Guide To Stop Motion
March 2018
Stop Motion is a great way of injecting video into your campaign - it's attention-grabbing, boosts engagement and incredibly cost-effective. So how do you get the most out of this captivating medium and get your videos to cut through the digital noise?
March 2018
Check out the freshest food and drinks photography work to come out of Powerhouse and learn more about the team behind the shots.
9 Videos That Are Actually Stills
March 2018
Video content can often be associated with bigger crews, production and inevitably bigger budgets. But, this doesn't always need to be the case. Check out the videos that began their lives as stills to see how cost-effective motion can be.
Feb 2018
"You can make a terrible film from a good script, however, you’ll never, ever make a good film from a terrible script" ...advice from our Creative Content Director, Tom's, career within the BBC.
Feb 2018
QUESTION: Think you know your natural light from your flash? Take this quick-fire quiz to see how much of an expert you really are.
6 Ways To Get The Most Value From Your Shoot
Feb 2018
Whether you're managing a food, fashion or lifestyle campaign, a lot can rest on the final result so you want to make sure you're nailing your visual content. We've compiled a few simple tips to get the most value out of your next shoot.